Trends brands speed dating

04-Jul-2020 18:30

It can also hold audio, video and text information, too -- imagine a short video clip with a caption that you might post on Snapchat."The line between photos and videos is blurred, and a lot of what we capture is a combination of both of these assets," said Sebastien Marineau-Mes, Apple's vice president of software, plugging HEIF at a WWDC talk.

When Apple uses HEIF for its live photos, that'll make it easier for other phone makers or app developers to view them.

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It also can hold a collection of photos taken in a burst, though Apple isn't using it for that purpose, at least now.

Nokia has some good HEIF examples."From a technological point of view, there is no doubt it is better than JPEG," said Dror Gill, chief technology of image and video optimization company Beamr.

"You get the same quality with fewer bits."Q: How does HEIF compression work?

That's just what an i Phone 7 Plus can do with its dual-camera design, so HEIF offers a straightforward way for app developers to use that distance information once i OS 11 starts shipping.

Apple uses the data to blur backgrounds in its portrait mode, but now others can use it for other effects -- generating a selfie of you on the moon or some other exotic location, for example."In i OS 11, we're storing the depth map as part of what we capture.

It also can hold a collection of photos taken in a burst, though Apple isn't using it for that purpose, at least now.

Nokia has some good HEIF examples."From a technological point of view, there is no doubt it is better than JPEG," said Dror Gill, chief technology of image and video optimization company Beamr.

"You get the same quality with fewer bits."Q: How does HEIF compression work?

That's just what an i Phone 7 Plus can do with its dual-camera design, so HEIF offers a straightforward way for app developers to use that distance information once i OS 11 starts shipping.

Apple uses the data to blur backgrounds in its portrait mode, but now others can use it for other effects -- generating a selfie of you on the moon or some other exotic location, for example."In i OS 11, we're storing the depth map as part of what we capture.

If one block is similar to another, HEIF records just the difference, which requires less storage space.