Keys online dating success

23-Apr-2020 09:35

Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.

As an agency that specializes in digital optimization, we got to thinking (alcohol may or may not have been involved), how does one optimize their dating profile? We gathered the Rocket55 crew for an afternoon discussion about what makes us swipe right and what makes us swipe left.

And yes, we did make fun of her for the cliche Irish quote.

By the end of the weekend, Bailey had made 114 matches and received 55 messages. Taking picture type, order, and bio preferences into account, we optimized her profile for weekend number two.

Of all the office singles, we needed a volunteer – enter Bailey. It has the most monthly users (7 million – your true love is out here folks), and the open ability for anyone to message after a successful match.

Over two successive weekends, we tested Bailey’s profile as is for our control group and then optimized to see if we had the key to online dating success.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

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Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.Consider your audience and take a thoughtful approach to setting yourself up for success in the dating world.It’s a matter of personal preference, but in this instance – the numbers don’t lie.The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.

Consider your audience and take a thoughtful approach to setting yourself up for success in the dating world.

It’s a matter of personal preference, but in this instance – the numbers don’t lie.

The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.